‍NEW YORK – August 25, 2025 – The world of boxing is on the verge of its biggest business model transformation in decades, and a new era of accessibility is dawning. Dan Herbatschek, a New York-based tech entrepreneur and founder of Ramsey Theory Group, believes the shift from the traditional Pay-Per-View (PPV) model to streaming platforms like Netflix is a game-changer for the sport.

For years, boxing's biggest events have been behind a costly PPV wall, making them inaccessible to all but the most dedicated fans. But as Netflix enters the live sports arena, it's democratizing the viewing experience for its over 270 million global subscribers. This move, Herbatschek argues, marks a return to the sport's golden age when marquee fights were major cultural events.

"This is a watershed moment for boxing," says Herbatschek. "By moving marquee fights onto Netflix, the industry is dismantling the high-cost PPV structure. They're making the sport more available to a massive, global audience at no extra cost to subscribers. This is how you bring in the next generation of fans."

This shift has profound implications:

• Expanded Reach: Millions of casual fans who wouldn't pay a premium for a single fight can now watch as part of their subscription. This broadens the sport's appeal and introduces it to new audiences.
• Revenue Innovation: Instead of relying on a one-time purchase, the model is now based on subscriber growth and a wider global reach, creating new opportunities for advertisers and sponsors.
• Disruption of Tradition: This move challenges the established order of promoters and broadcasters, pushing the entire industry to evolve its approach to marketing, sponsorships, and fan engagement.

"The PPV system was built on exclusivity and scarcity," Herbatschek adds. "Netflix is turning that on its head, making boxing mainstream and accessible again. It's a thrilling moment for the sport."

Ramsey Theory Group, known for its forward-thinking approach to technology, recognizes this shift as a prime example of how innovation can disrupt and revitalize traditional industries.